Alex Gerrard seems to be making a seamless transition from WAG to fashion designer and Label PR was on hand to launch her fashion range at Selfridges.
Wearing a £245 Silvia dress from her range, Alex looked trendy and fashionable as she posed for photographers and fans at Manchester's Trafford Centre.
The little black dress with a sequinned trim was part of her autumn/winter 2010 collection, which is divided into two parts – Alex Glam and Alex Rock.
Alex, who is married to Liverpool player Steven Gerrard, teamed the dress with black platform boots and a black jacket.
The 28-year-old's new autumn/winter 2010 collection is split into two parts - Alex Glam and Alex Rock - to reflect her different dress senses - and range in price from £30 to £245.
While her Glam collection features more animal-print and sequins, her Rock counterpart includes military-themed clothing and skull designs.
The fact that Alex is launching her range at Selfridges bodes well for the success of the collection.
When Victoria Beckham first revealed plans to design her own line, many doubted whether she would be able to do it, but her range is now among the most successful in the world.
Alex's collection is available from foreverunique.com.
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| Label founder, Lee Bloor, takes to the red carpet with Mrs Gerrard |
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