Manchester-based fashion range, Forever Unique, hired LABEL on a retained basis to run the Forever Unique consumer press office and help raise the profile of the consumer website www.foreverunique.co.uk.
The 16-piece collaboration offers an exclusive range of casual and evening wear and includes two distinct looks, Alex Glam and Alex Rock, both inspired by Alex’s own individual style.
Alex Glam presents a powerful collection infusing textiles, ruffles, sequins and bold silhouettes. Glamorous golds and intricate metallic embellishments contrast with dramatic multicolours and leopard prints offering a variety of ultimate party dresses for the festive season.
The Alex Rock range encapsulates Alex’s signature casual edgy style with a distressed metallic skull-print theme running through the range, comprising of leggings, a halter neck top and a cardigan. A cropped military blazer jacket and an extravagant Mongolian sheep wool gillet also showcase key trends for Autumn Winter 2010.
Forever Unique by Alex Gerrard, available mid-September from ForeverUnique.co.uk, ranges in price from as little as £30 for casual separates and £110 for glitzy party dresses.
Alex Gerrard, commented: “Forever Unique by Alex Gerrard is about effortless style. The casual collection is really versatile and you can mix and match the separates to keep your look fresh and funky.
“The dress collection is much more sexy and is perfect for a Saturday night out and the Christmas party season. I’ve used simple, fuss-free embellishments for understated style.
“The collection has been designed with real girls in mind and all the dresses are double lined and cupped so you don’t have to worry about bra straps showing! You’re getting an exquisite designer quality dress without the celebrity price tag.”
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